Finish-born Altogame is an innovative organisation who have developed an agile e-learning platform.
Looking to explore the UK market and bolster their client base, Altogame appointed JMB to launch the brand and gain a foothold in the UK through a comprehensive lead generation campaign.
As with any new client, JMB conducted a comprehensive briefing session, enabling JMB to become a vital extension of the internal team.
Our next step was to commence a comprehensive lead generation campaign to communicate Altogame’s capabilities and gain initial sales meetings.
This was conducted through telemarketing – building valuable relations with key prospects and extending Altogame’s reach whist identifying commercial opportunities.
Simultaneously to outbound activity, JMB managed all inbound web and telephone enquiries – providing a UK-base to instil trust and authenticity with their potential clients.
JMB secured a number of meetings with high profile organisations, including Unilever, Debenhams, the University of Aberdeen and CGI Group, to name a few.
In addition to the face-2-face meetings, JMB developed, coordinated and recruited prospects to participate in an online training demo where potential clients were able to participate in game-play and explore the e-learning platform.
The campaign enabled Altogame to not only extend their reach to potential prospects, but build their UK network and accelerate the UK market penetration.
We have been working with The JMB Partnership for over five years providing sales support which has enabled iASYS gain a major contract with one of the UK Premier Automotive Manufactures within 12 months and grow a large pipe line of potential leads.
JMB has strong expertise and commitment and has become an integrated part of the iASYS Technologies sales activity with a cost effective solution. I would recommend JMB Partnership to any company looking for a partner that delivers.
Puran Parekh, CEO, iASYS
SBS, Sundaram Business Services, is a global outsourcing company with over 1000 employees servicing over 100 clients across three continents.
Looking to bolster their UK market share, SBS appointed JMB to launch and establish the SBS brand within the UK market through a comprehensive lead generation campaign.
The objective was to target financial services and accountancy firms, to drive market engagement and increase uptake of a free trial, which would in-turn enable sales leads to assess the quality of the accountancy work undertaken.
JMB held several meetings with SBS and Senior Managers to define the proposition, identify the key objectives and gain knowledge of the organisation – enabling JMB to become an extension of the SBS team.
Our next step was to commence a comprehensive lead generation and outbound telemarketing campaign to communicate SBS’s capabilities whilst increasing uptake of the free trial with a view to converting to paying clients.
Although a global organisation servicing clients internationally, many of SBS’s operations were preformed from India. Therefore questions were raised about the confidentiality of clients’ work once outsourced overseas.
The JMB team built a professional rapport with prospects, to instil trust and credibility which was reinforced by the experience of SBS and their existing partnerships.
Within a brief period JMB successfully secured over 21 free trials, which enabled SBS to demonstrate their capabilities and overcome any misconceptions.
This consequently lead to the direct sign-up of a number of key UK clients.
This activity not only accelerated their UK B2B sales acquisition, but enabled SBS to create a secure foundation and sales pipeline for their continued UK growth.
“I would like to take this opportunity to thank you and all your team for the splendid work in helping to build the Purus business to where it is today. With one week to go I wanted it on record that your help has proved invaluable to us”
Peter Bradbourne, Managing Director for Purus Group
As a leading UK supplier of contract flooring services our client had experienced steady growth. However, they were struggling to maintain sales momentum as internal expertise was focused on project delivery rather than acquiring new business.
Requiring expert sales support and speed to market, they appointed JMB to support their sales process and generate new business opportunities to fuel their continued growth.
This would be achieved by;
– Managing the sales process and status for existing jobs which had been tendered for and nurture through to conversion
– The acquisition of new contract opportunities for completion
– Developing a meeting programme with key accounts and sales prospects to reinforce direct relationships
As with any new client, JMB conducted a comprehensive briefing session, enabling us to become a vital extension of the internal team.
Working from our client’s internal system, JMB would then track and monitor each completed tender to understand the status, timelines for completion and if any re-quotations were required.
This enabled our client to remain in control of the sales pipeline, whilst proactively managing tender completion to gain a competitive advantage in a timely manner.
Through telemarketing, JMB’s objective was also to introduce our client’s capabilities and secure 1-2-1 meetings with potential clients, whilst also obtaining tenders, framework opportunities and completing PPQ’s to gain access to PSL’s (preferred supplier list’s).
This was achieved by building a direct rapport with relevant decision makers, seeking out the opportunities and subsequently securing the 1-2-1 appointments. This activity was optimised through the use of the Glengians portal to identify active and forthcoming tenders.
Through Glenigans, JMB would identify contract opportunities and consequently approach the prospect to acquire the relevant contact information for completion. An exercise which if managed internally can be a drain on management’s resource.
Rubicon Heritage is a major archaeological firm serving the UK and Irish markets.
Looking to accelerate their growth and capitalise on the construction boom, Rubicon appointed JMB as their sales partner to identify and secure new commercial opportunities, contracts and introductions.
As with any new client, JMB conducted a comprehensive briefing session, enabling JMB to become a vital extension of the Rubicon Heritage team.
JMB then developed a comprehensive pipeline of targets including architects, planning consultants and developers.
Through telemarketing JMB’s objective was to introduce Rubicon Heritages expertise and secure 1-2-1 meetings with potential clients, whilst also obtaining tenders and framework opportunities for sustainable growth.
This was achieved by building a direct rapport with relevant decision makers and securing 1-2-1 appointment, but also by optimising the use of the portal Glengians to identify active and forthcoming tenders.
Through Glenigans, JMB would identify contract opportunities and consequently approach the prospect to acquire the relevant contact information for completion. An exercise which if managed internally can be a drain on managements resource.
Within the first 9 months, JMB secured over 60 valuable meetings, along with multiple framework and tender opportunities.
The value created also supported Rubicon Heritages’ ability to open a further two UK regional offices to service their growing client base.
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Whether looking to increase sales, enter a new market or find your perfect business partner, we can help you achieve your B2B growth objectives.
