Finish-born Altogame is an innovative organisation who have developed an agile e-learning platform.
Looking to explore the UK market and bolster their client base, Altogame appointed JMB to launch the brand and gain a foothold in the UK through a comprehensive lead generation campaign.
The JMB Approach.
As with any new client, JMB conducted a comprehensive briefing session, enabling JMB to become a vital extension of the internal team.
Our next step was to commence a comprehensive lead generation campaign to communicate Altogame’s capabilities and gain initial sales meetings.
This was conducted through telemarketing – building valuable relations with key prospects and extending Altogame’s reach whist identifying commercial opportunities.
Simultaneously to outbound activity, JMB managed all inbound web and telephone enquiries – providing a UK-base to instil trust and authenticity with their potential clients.
JMB secured a number of meetings with high profile organisations, including Unilever, Debenhams, the University of Aberdeen and CGI Group, to name a few.
In addition to the face-2-face meetings, JMB developed, coordinated and recruited prospects to participate in an online training demo where potential clients were able to participate in game-play and explore the e-learning platform.
The campaign enabled Altogame to not only extend their reach to potential prospects, but build their UK network and accelerate the UK market penetration.