STAKA is a leading supplier of high-quality roof access hatches and has been supplying a range of products for over 50 years.
At the early stages of their UK growth, STAKA required a physical presence to enhance credibility and their accessibly to their UK audience. This required a UK sales office.
Opening an in-market office can be costly and time consuming. It requires careful consideration and investment into premise, equipment and the recruitment of experienced staff.
To overcome these risks, in May 2014, JMB Partnership was selected to act as the inbound sales office to increase revenue growth, act as a technical help desk and the UK sales office for STAKA.
The JMB Approach.
A full understanding of STAKA’s product range was fundamental. In the early stages of any project we ensure meetings are held between both parties to establish clear goals from the start. In STAKA’s case, this was inclusive of product training in the Netherlands.
The information agreed in these meetings formed the basis of the Project Initiation Document; a repository of relevant information including company background, their product/service, project goals and targets; ensuring that all work is carried out in line with client expectations; providing peace of mind to all project stakeholders.
The project was to ensure that incoming calls, emails and online enquiries were dealt with. Providing technical assistance, quotations and subsequently processing orders in a professional manner in accordance with STAKA® internal processes.
In addition, JMB also to followed-up quotations both from manual and online enquiries. This was to ensure that quotations were being tracked as to their “live” status to enhance sales conversion.
JMB conducted this activity, whilst simultaneously targeting the wider market place to increase STAKA’s market reach and increase UK sales.
Within 6 months the number of UK inbound telephone enquires had increased 10 fold – simply by having a direct UK telephone number and providing greater accessibility for STAKA UK clients.
Due to the success of the model, STAKA doubled their investment in the UK Sales office within 6 months of implementation.
Today, the JMB Team is the face of STAKA UK and manages all UK sales enquires, sales generation, technical support and operations; and is an integral element of STAKA’s business model and international operation.