Established in Germany in 2001, WELTEC was one of the first manufacturers and engineers of biogas plants specialising in anaerobic digestion.
Following success in their home markets, WELTEC BIOPOWER appointed JMB to launch and establish the WELTEC brand in the UK through a comprehensive lead generation campaign, to arrange appointments for WELTEC Senior Management to visit potential sites with a view defining the project requirements.
The JMB Approach.
JMB held several meetings with WELTEC and Senior Managers to define the proposition, identify the key objectives and gain knowledge of the organisation, enabling JMB to become an extension of the WELTEC team.
Our next step was to develop a comprehensive pipeline targeting;
- Renewable Energy Companies
- Food producers
JMB’s role was to communicate WELTEC’s expertise, whilst educating and increasing the audience’s awareness of the offering.
Through direct communication, JMB would then secure one-2- one appointments for WELTEC to attend and conduct a site visit.
Utilsing Additional Tactics.
In addition to telemarketing, to support WELTEC’s UK market reach, JMB also supported WELTEC at a number of industry events to drive engagement and footfall, pre, during and post show activity.
Trade show exhibitors and attendees were identified prior to the events and outbound calls were made to book meeting programmes for WELTEC to conduct whilst at the show.
- Over 100 qualified site visits secured
- Successful UK market expansion
- Increased market share and revenue gain
JMB secured over 100 high-value meetings and site visits for WELTEC. As a result of the introductions WELTEC have successfully penetrated the UK market and gained strong positioning with seven established sites which is continuing to grow.
Building on the successful launch of the WELTEC brand in the UK, the natural next step within was to launch a UK operation. The JMB Recruitment team were introduced to find a UK Sales Manager with relevant experience and a good understanding of the biopower sector in the UK.
Taking the time to understand the role requirements and the company culture of WELTEC, we successfully sourced, vetted and secured the services of an excellent candidate, who joined in the autumn of 2011.
Since project inception in 2011 JMB continues to work with WELTEC providing both sales & marketing and recruitment services.