Cristalinas is a Spanish Company specialising in home fragrances and natural air fresheners. Having become one of the market leaders in Spain, Cristalinas appointed JMB Partnership to build their UK presence and penetrate the home fragrance market.
The JMB Partnership launched Cristalinas’ UK market entry strategy, with a comprehensive lead generation strategy, including highly targeted meeting programmes with FMCG buyers at leading UK Supermarkets.
The JMB Approach.
Adopting an integrated approach, JMB delivered a series of comprehensive meeting programmes, which were attending by other Cristalinas and JMB.
In addition, JMB managed the Cristalinas stand and trade show presence at the Autumn Fair, Birmingham, conducting activity both pre, during and post show activity to optimise marketing efforts.
Cristalinas products are now stocked by a leading UK based supermarket and sales continue to grow in the UK.
To date, JMB has enjoyed a strong relationship with Cristalinas for over 6 years and continue to provide outbound sales support and continued market growth.
“Cristalinas are proud to have been working with James and the team at JMB Partnership for over 6 years. The JMB Partnership provide excellent services as our UK office providing both sales and support staff to our major UK retail targets. Through our joint work with JMB we recently signed a contract with one of the world’s largest supermarket groups. We would have no hesitation in recommending JMB partnership to other companies looking to target UK retailers.”
Gonzalo Morillo, Key Account Director, Cristalinas