The Rubicon Centre is one of Ireland’s leading business innovation hubs, located on-campus in the Cork Institute of Technology.
As an innovation centre, Rubicon provides help & guidance to high growth potential organisations, entrepreneurs and SME’s at various stages or growth.
Since early 2014, The JMB Partnership has been working in partnership with CIT and the Rubicon centre to support their clients accelerate their business growth and optimise their business efforts in their home markets, as well as how to successfully penetrate the UK.
The progressive programme of activity adopted was designed to not only equip participants with the skill set required to accelerate growth, but to provide tailored consultancy and delivery solutions to achieve their growth objectives.
The JMB Approach.
Phase 1: Workshop & Knowledge Sharing
In partnership with The Rubicon Centre, UKTI and European Enterprise Network, JMB conducted a workshop session, to provide advice and guidance on the opportunities the UK presents, how to access support and tactics on how to capitalise on the market opportunities – whilst acquiring practical advice and learning from industry peers.
Phase 2: 1-2-1 Consultancy
Following the group session and Q&A’s, JMB held 1-2-1 meetings with organisations providing consultancy and mentoring advice based on their specific offering, sector and growth stage.
The consultancy outcomes and ultimate growth recommendations were tailored to the needs and market position of the participant.
The Results.
Since the initial sessions, JMB continued to work with a number of organisations on a 1-2-1 basis in a consultative manner and also through devising and delivering UK market feasibility and business acceleration campaigns.
The results of these campaigns have provided participates with market validation, identification of potential customers and sales pipelines for prospecting, direct meetings with potential customers and establishing effective sales channel.
Simultaneously, the market research obtained provided insight to guide and aid participant’s proposition and/or product service development – thus equipping the participants with the insight, skill set and the stepping stones to drive the business forward.