SAAS quality assurance platform, Scorebuddy, is specifically designed for the scoring of call centre agents across multiple channels; calls (inbound/outbound), emails, live chat or social media.
Looking to enter the UK Market and bolster their market share, Scorebuddy appointed JMB to conduct an integrated UK lead generation campaign through telemarketing, email marketing, trade show and meeting programme support.
Adopting JMB’s FirstStep approach there were several objectives behind the campaign;
JMB held several meetings with the Scorebuddy team to define the value proposition, strategy and campaign objectives whilst gaining vital product knowledge. A key part of our campaign planning process is to ensure the JMB team are fully equipped with the knowledge required for JMB to become an extension of our clients internal team.
As a FirstStep, a variety of segments were selected to test market traction, all of which had the prerequisite of 500 seat + call centres within the UK. This was inclusive of targeting BPOs, financial and insurance service, pharma, technology providers and other sectors that have a large customer services and/or tech support employee base.
Our next step was to commence a comprehensive outbound lead generation campaign to communicate Scorebuddy’s capabilities and gain initial sales introduction.
This was delivered through direct marketing tactic such as telemarketing, email and relationship marketing. This process enabled the Scorebuddy brand to build direct relationships with key DM’s whilst identifying short and term-term sales opportunities.
During the lead nurturing phase, the objective was to secure face-2-face meetings, client sign-up’s and product demos with organisations that displayed signals of a via project and/or commercial opportunity.
The FirstStep Lead Generation campaign was high successful in securing introductions with some of the largest call centre operators in the UK, including global brands such as;
Following the initial programme, a number of sales contracts were secured helping to facilitate Scorebuddy’s UK market entry.
This success lead to extending their target market to the US, where JMB also conducted an in-bound lead generation initiative through telemarketing.
Market entry specialists The JMB Partnership and Rochester PR, along with UK Trade & Investment(UKTI) and UBM are hosting a practical panel session for ambitious international tech businesses during London Tech Week 2016.
Building on the success of 2015, ‘Tech Teach In – How to successfully launch and grow in London’ will provide a practical, insightful session for international tech companies looking to enter or bolstering their UK market share. To be held on 23rd June, the event presents opportunity for you to hear successes and learnings from other international tech company founders at the various stages of entry to the UK market.
The JMB Partnership is delighted to announce that we have been awarded the prestigious Queen’s Award for Enterprise in International Trade- one UK’s highest accolade for British business success.
Upon the Prime Ministers recommendation, The JMB Partnership have been presented with the Award for outstanding contribution to International Trade.
Managing Director of The JMB Partnership, James Blakemore commented “I am immensely proud of the whole JMB Team for winning one of the highest business accolades a UK company can receive. It is the pinnacle of achievement in terms of recognition for our proactive, dedicated approach to championing international business growth”
Awarded to only those who demonstrate the highest levels of excellence within enterprise, JMB is delighted to have received a Queens Award for International Trade. The Award is in recognition of JMB’s substantial growth and commercial success in the international business arena.
Business Development & Market Entry specialists, The JMB Partnership have successfully supported over 700 UK and international companies explore and enter new markets throughout the globe. And in the last three years have seen exponential success for their clients in the UK and internationally, which has resulted in over 20% year on year increase in JMB’s export activity.
Later in the year, the Lord-Lieutenant of the County, The Queen’s local representative, will present the Grant of Appointment during a ceremony at The JMB offices, which will be followed by Royal reception at Buckingham Palace, hosted by Her Majesty The Queen.
JMB made our move to the UK a positive experience, providing professional and efficient service to our expanding business. James and the team at JMB have been promoting our products and services, as well as providing detailed information on the results of their marketing activities.
We could not have achieved the results we have achieved in less than a year without their friendship and support.
Steve Martin, Managing Director, MC Global
So enough about us. Let's talk about you.
Whether looking to increase sales, enter a new market or find your perfect business partner, we can help you achieve your B2B growth objectives.
