Weltec Biopower

German Engineering firm Weltec Biopower launch in the UK

WELTEC BIOPOWER GmbH, was one of the first manufacturers and engineers of biogas plants, specialising in anaerobic digestion.

Established in Germany in 2001, WELTEC have successfully positioned as pioneers within the industry.

In the summer of 2011 WELTEC BIOPOWER appointed JMB launch and establish the WELTEC brand within the UK market through a comprehensive lead generation campaign.

Through a highly targeted research and data collation the objective was to arrange appointments for WELTEC Senior Management to visit potential sites with a view defining the project requirements.

Our Approach

JMB held several meetings with WELTEC and Senior Managers to define the proposition, identify the key objectives and gain knowledge of the organisation – a key part of our process when planning new client campaigns, to ensure the JMB team are fully equipped with knowledge of the product or service offering enabling JMB to become an extension of the WELTEC team.

Our next step was to commence a comprehensive lead generation campaign to communicate WELTEC’s capabilities and offering whilst scheduling one-one appointments for Senior Management.

Trade Show: An underutilized lead generation tool

WELTEC have taken part in a number of industry events and JMB’s telemarketing skills have been used, in a supporting role, at all of them.

Trade show exhibitors and attendees were identified prior to the events and outbound calls were made to book meeting programmes for WELTEC while at the show. Additionally, JMB were tasked with following up on leads generated by WELTEC at the show, securing additional post-event meetings.

The Results

  • Over 100 high-quality appoints secured
  • Successful UK Market expansion
  • Increased UK market share

Since project inception JMB have secured of WELTEC 100 meetings for WELTEC Senior Management. They have successfully penetrated the market and gained strong positioning within the market place with seven established sites.