Patties Foods, The Success Story …

Company Information

Patties Foods Limited (PFL) is the leading branded frozen food company in Australia, with market leadership in the frozen savoury, dessert and fruit segments. Founded in 1966, the company has its main operations base at its production facility in Bairnsdale, Victoria, Australia and employs around 650 employees.

Products are available throughout Australia via an extensive network of Food service and Retail customers and Patties have a sales office located in many of the major cities in Australia.


Patties were keen to expand into the UK market and decided that their Entertainment Range of products (which included small party pies, pastries, cocktail sausage rolls, quiches, frittatas and mini pizzas) and their innovative Smoothie Cubes were to be the two key product sets to be made available initially in the UK.

To help increase sales in to the UK Patties Foods approached The JMB Partnership. It was agreed that JMB would target 2 groups:

  1. In Home Channel: Directly targeting food / grocery retail chains and buying groups
  2. Out Of Home Channel:   Suppliers of frozen foods / snacks to out of home eating establishments e.g. Train Stations, Garages, Pubs, Restaurants, Cafes, Take Away Food outlets, etc. [This in effect required The JMB Partnership to target Distributors, Wholesalers and Importers to these outlets]

The JMB Partnership is successfully helping launch Patties Foods into the UK market through introductions to UK supermarkets, frozen food wholesalers and distributors.

A full meeting programme has been undertaken by Patties in the UK, arranged and led by the JMB Partnership.