iASYS enters the UK Market with JMB Partnership’s Lead Generation First Step Programme.

Ever since its inception in 1997 in India, iASYS has been making rapid strides in the area of knowledge-based engineering solutions, leveraging the talent and experience of its team of system engineering and software specialists into a success story.

iASYS position themselves at the forefront of pioneering innovative and cost-effective solutions using state-of-the-art technology for Automation and Data management IT solutions for Automotive industry; and in 2010 iASYS appointed JMB to establish iASYS systems within the UK market through a comprehensive lead generation campaign.

Through a focussed research programme the objective was to target Key Decision makers within the Power Train and Emission Test testing community in the UK Automotive Manufacturers sector and their tier 1 & 2 suppliers, with a view to arranging initial introductions where iASYS could introduce and demonstrate their systems to potential clients.

Our Approach

JMB held several meetings with iASYS to understand  and define the proposition, identify the key systems iASYS offer – a key part of our process when planning new client campaigns is to ensure the JMB team are fully equipped with knowledge of the product and service offered enabling JMB to become the UK representative for the iASYS team.

Our next step was to deliver a lead generation campaign to communicate iASYS capabilities and arrange meetings programmes for iASYS to introduce their services to Key Decision makers in the UK market.

Supporting iASYS with Industry Expertise

JMB is a team of industry professionals with many years of experience across and range of sectors including, IT solutions, Automotive, Engineering, Accountancy and Law to name a few.

iASYS directly benefited from the JMB teams industry experience within the automotive testing activity and we attend the meetings alongside iASYS to offer support as required.

The Results

Within the first six months of activity in the UK iASYS had built an active client base and have provided on site demonstrations of their control and integration capability to a number of companies whilst still being supported by JMB Partnership.

Four years later iASYS and JMB are still working closely together and iASYS are now supplying integrated systems to a leading UK OEM automotive manufacture on several sites, and looking to grow their client base further in 2015 and onwards.