Cartridge World

Cartridge World Lead Generation Campaign

Cartridge World is a leading supplier of cartridge and printer consumables operating throughout the UK.

The JMB Partnership were appoint to by the Nuneaton branch to secure new business accounts in addition to reviving lapses account holders.

Following a Direct Marketing campaign commissioned by the Head Office, JMB conducted a Tele-marketing campaign to measure the level of reach from the mailers, whilst gaining sales conversions from both new client accounts and lapsed, account opening admin, order quotations and submissions.

Simultaneously to generating sales leads, JMB obtained valuable data and insight into the individual prospects printer cartridge volumes, enabling future prospecting to be highly focused on those whom presented the greatest ROI.

The Results

After the initial success with the Nuneaton branch the campaign was roled out across a further 13 franchises UK wide and JMB are now the recommend Out Sourced Sales team for Cartridge World UK Head Office.