In 2010 iASYS appointed JMB to establish iASYS systems within the UK market through a comprehensive lead generation campaign.

Through a focussed programme the objective was to target key decision makers within the power train and emission testing community in the OEM, tier 1 & 2 automotive sector; with a view to arranging initial introductions where iASYS could demonstrate their systems to potential clients.

The JMB Approach.

JMB held several meetings with iASYS to understand and define the proposition, identify the key systems iASYS offering. A key part of our process when planning any new client campaigns is to ensure the JMB team are fully equipped with knowledge of the product and services and enabling JMB to become an extension of the iASYS team.

Supporting with Industry Expertise.

JMB is a team of industry professionals with many years of experience across and range of sectors, including over 90 years combined experience within the automotive, engineering and manufacturing sector.

iASYS directly benefited from the JMB team’s industry experience within the automotive testing arena and attended the meetings alongside iASYS to offer support and market insight as required.

The Results.

Within the first six months of activity in the UK iASYS had built an active client base and had provided on-site demonstrations to a number of global automotive and engineering companies.

Seven years later iASYS and JMB are still working closely together. iASYS are now supplying integrated systems to a leading UK OEM automotive manufacture on several sites and looking to grow their client base further in 2017 and onwards.

“We have been working with The JMB Partnership for over seven years, which has enabled iASYS to gain a major contract with one of the UK premier automotive manufactures within 12 months and grow a large pipe line of potential leads.

JMB has strong expertise and commitment; and has become an integrated part of the iASYS Technologies sales activity with a cost-effective solution. I would recommend JMB Partnership to any company looking for a partner that delivers. delivers.”

Puran Parekh, CEO, iASYS Technologies

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JMB has strong expertise and commitment and has become an integrated part of the iASYS Technologies sales activity with a cost effective solution. I would recommend JMB Partnership to any company looking for a partner that delivers.

Puran Parekh, CEO, iASYS

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Looking to explore the market, MC Global appointed JMB to launch the brand and gain a foothold in the UK and Europe through a comprehensive lead generation campaign.

Through highly targeted research and data collation the objective was to create engagement with potential clients with a view to introducing the MC Global brand.

Simultaneous to outbound activity, JMB managed all inbound web and telephone enquiries to provide a UK base and instil trust and authenticity with their potential clients.

The JMB Approach.

JMB held several meetings with MC Global to define the proposition, identify the key objectives and to ensure the telemarketing team were fully equipped with knowledge of the product – enabling JMB to become an extension of the MC Global team.

Our next step was to commence a comprehensive lead generation campaign to communicate MC’s capabilities and gain initial sales introduction.

The initial campaign consisted of a pre-arranged meeting programme for the Managing Director of MC to attend during a UK visit. During this trip, the members of the JMB team attended meetings alongside the Managing Director.

Following his departure, equipped with the knowledge and product expertise, JMB attended and represented the meetings of behalf of MC Global.

Acting as the UK Sales office this flexible and transparent approach ensured the MC brand could continue to effectively develop meaningful relationships and business opportunities despite being based overseas.

The Results & Continued Success.

JMB successfully secured a number of high profile meetings through an integrated approach of telemarketing, lead nurturing, inbound management and trade show attendance.

This approach was highly successful and secured two active clients, one of which is still MC’s largest account to date.

Since project inception MC Global have gone from strength to strength.

By year 2, JMB had helped identify and recruit their initial full time sales staff for their dedicated UK office; and following this JMB has enjoyed a long relationship with MC Global who now have 4 members of staff, 15 clients in the UK and Europe and are continuing to see growth throughout the UK and Europe.

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Following success in their home markets, WELTEC BIOPOWER appointed JMB to launch and establish the WELTEC brand in the UK through a comprehensive lead generation campaign,  to arrange appointments for WELTEC Senior Management to visit potential sites with a view defining the project requirements.

The JMB Approach.

JMB held several meetings with WELTEC and Senior Managers to define the proposition, identify the key objectives and gain knowledge of the organisation, enabling JMB to become an extension of the WELTEC team.

Our next step was to develop a comprehensive pipeline targeting;

• Farmers
• Consultants
• Abattoirs
• Renewable Energy Companies
• Insurance
• Universities
• Food producers

JMB’s role was to communicate WELTEC’s expertise, whilst educating and increasing the audience’s awareness of the offering.

Through direct communication, JMB would then secure one-2- one appointments for WELTEC to attend and conduct a site visit.

Utilsing Additional Tactics.

In addition to telemarketing, to support WELTEC’s UK market reach, JMB also supported WELTEC at a number of industry events to drive engagement and footfall, pre, during and post show activity.

Trade show exhibitors and attendees were identified prior to the events and outbound calls were made to book meeting programmes for WELTEC to conduct whilst at the show.

The Results.

• Over 100 qualified site visits secured
• Successful UK market expansion
• Increased market share and revenue gain

JMB secured over 100 high-value meetings and site visits for WELTEC. As a result of the introductions WELTEC have successfully penetrated the UK market and gained strong positioning with seven established sites which is continuing to grow.

Continued Success.

Building on the successful launch of the WELTEC brand in the UK, the natural next step within was to launch a UK operation. The JMB Recruitment team were introduced to find a UK Sales Manager with relevant experience and a good understanding of the biopower sector in the UK.

Taking the time to understand the role requirements and the company culture of WELTEC, we successfully sourced, vetted and secured the services of an excellent candidate, who joined in the autumn of 2011.

Since project inception in 2011 JMB continues to work with WELTEC providing both sales & marketing and recruitment services.

The post JMB Supports German Engineering Firm Expands into the UK Market. appeared first on JMB Partnership.

Puran Parekh, CEO, iASYS Technologies

The post iASYS Technologies appeared first on JMB Partnership.