Its not simply about design, brand recognition or recall with Email Marketing. It is the valuable insight and intelligence that it provides.
In-depth reporting enables you to develop and define your proposition to specific segmentations through A/B testing. Continually defining your proposition for maximum impact. The analytics provide insight about your subscribers, their habits, lifestyle choices and purchasing motivations, enabling content to be tailored to fit the current stage of the sales cycle ensuring messaging will resonate with their motivations and create a highly engaging and relevant interaction, aiding the lead nurturing and conversion process.
The impact of Email Marketing within a Lead Generation campaign is difficult to ignore with 66% of contacts that interact with a piece of email marketing communication purchasing from the supplier.