Digital Marketing

Creating enhanced engagement to deliver high lead quality and lower lead time.

Digital Marketing

Implementing an integrated marketing approach can deliver an increased ROI of up to 54%, build brand recognition, engagement trust among prospects.

In today’s market B2B buyers are continuously presented with marketing messages. To create added value, ensure brand recognition and support the lead nurturing process prospects require engaging messages from various channels.

Typically it can take between 7-11 touch points to engage a prospect into a buying cycle, therefore the lead nurturing process is imperative to developing high quality leads.

Recognising this JMB offer a comprehensive suite of integrated marketing solution to strengthen existing activity and ensure objectives and expectations are exceeded.

Expertise include:

  • Email marketing
  • Content Management Systems
  • Multimedia
  • Social Media Integration
  • Web design and build
  • IP Tracking

The importance of an end-to-end integrated campaign is evident with 66% of contacts that interact with a piece of email marketing communication to purchase from a supplier.

Analytics and strategic analysis also enable you to track prospects activity and engagement with the communication piece enabling high propensity contacts to be swiftly identified.

In summary increased engagement + great understanding = Higher lead quality with lower lead time.