Aktis Engineering

Aktis Engineering; Integrated Lead Generation & UK Market Entry

Aktis Engineering solutions, is a highly focused and specialist Indian engineering company, who enjoy the advantage of being niche in the areas of engineering design, analysis, prototyping & manufacturing across a number of Sectors.

Aktis engineering approached the JMB Partnership to provide on-going Lead Generation and Meeting Programme activity in June 2014 targeting both OEMs and tier 1 and 2 suppliers in Automotive and General Engineering.

Our Approach

Recognising the added value of an integrated approach JMB adopted a multi-channel approach combining Trade Fairs, email marketing and intelligent Tele-marketing.

Following the identification and qualification of the target data pool and adoption of a CRM system, JMB Partnership, along with Aktis developed a series of email campaigns with specific messaging. Analytics from the email broadcasts  provided valuable insight into the propensity of leads, following which direct relations were built through traditionally Tele-marketing to those whom presented the highest engagement levels.

In addition, JMB provide trade show support to Aktis during the 2014 Engineering Show at the NEC in Birmingham, reinforcing their UK presence. Prior to the show, email marketing was utilised to increase visit and delegates engagement with the Aktis brand.

The Results

JMB Partnership have secured a number of high value meetings and Sales opportunities for Atkis. Following the success with the initial UK market penetration campaign, JMB have also been appointed to target and increase their export activity to the US market.